Started in 2015 and built on over 11 years of experience in organizing and managing mass participation events and athlete engagement platforms, Sportiz,today, is one of India’s largest endurance sports companies.With a strong foundation in process-driven execution, Sportiz has successfully delivered 100+ running events across India, engaging a vibrant community of over 2,00,000 participants.
Our expertise lies in conceptualizing and executing large-scale marathons and endurance events with precision, passion, and professionalism. From corporate runs and city marathons to private and government-supported sporting events, Sportiz brings a structured and scalable approach to every project.
As a full-service sports event management company, Sportiz offers comprehensive in-house capabilities including branding, design, video editing, social media, production, liaisoning, and permissions. Our end-to-end service model ensures seamless delivery across every stage of an event — from planning, budgeting, and sponsor acquisition to execution and post-event engagement.
Started In
Distance Running Events
Corporate Running Events
Cycling Events
Sportiz works with the best vendors and partners in the industry to deliver high-quality event experiences — from race kits, medals, and merchandise to entertainment elements such as DJs and emcees. Our in-house RFID timing division, Timekeeper, powered by MyLaps technology, ensures accurate, international-standard race timing and results.
We specialize in managing permissions and compliance with authorities, developing and maintaining event websites, handling registrations, executing pre-event promotions, and building strong running communities. Our expertise extends to route planning and AIMS-certified course measurement, event layout design, expo management, race-day logistics, hospitality, VIP and celebrity engagement, volunteer training, and athlete management, including international athlete programs.
Our flagship property, the JBG Kolkata Marathon, now in its 11th edition, is scheduled for 29th November 2026 and attracts over 10,000 runners annually. Over the years, the Sportiz team has played a key role in organizing and executing some of India’s most prestigious races, including major city marathons, corporate runs, triathlons, and ultra-endurance events across the country.
Beyond physical events, Sportiz continues to innovate in the endurance space through its sports mobile application, JBG Endura 101, and by organizing virtual races and long-duration fitness challenges such as the popular 101 Days Challenge — expanding access and engagement for athletes across geographies.
At its core, Sportiz is driven by a commitment to building a thriving endurance sports ecosystem in India — one that inspires participation, fosters community, and delivers world-class event experiences.
SPORTIZ provides a full range of event and race planning, production, management and consulting services. The firm has had the opportunity to produce and manage many sports events including marathons, athletic events, cycling events, cyclothons and corporate sports activities in Kolkata, West Bengal, India.
His passion for sports, fitness and business accumen gave birth to Sportiz in 2015. Over a decade of experience in brand building, promotions and image management resonates the way events are managed and conducted in the organization. Over the years, Sportiz has carved out a niche of conceptualizing and executing events which are out of the ordinaire, bring in concepts, ethos and experience of western sporting events to India
Shraddha brings in the calm to the storm. The much needed patience and sensitivity in sports management, owing to her rich experience in the education industry provides the right ingredient to the team. An avid runner herself, she is a relentless promoter of barefoot running and a healthy lifestyle. Heading the Operations, she is the energy provider and driving force for team Sportiz
